WHY
STORIES

How do stories Work?

How do stories work?

Stories inspire action and also connect emotionally and build reputation.

Business is all about building relationships and by staying back in the memory, stories help in connecting people and strengthening relationships.

Stories also persuade through embedded messages.

In the end, we all will become storytellers. Our hearts connect to stories, our brains are wired for stories and our ears want to listen to stories. We want our stories to be heard because our experiences are stories, our complaints are stories and sometimes the biggest burden on our soul, are our untold stories.

Great people / legends leave behind legendary stories and great souls write inspiring stories.

How do stories Integrate?

How do stories integrate?

Great storytelling is like sculpting. To create great statues you have to cut the flab, sharpen the crucial points and work on refining the nuances till it becomes a masterpiece worth worshiping.

Storytelling is a powerful integrator. Brand or Professional Storytelling like a cocktail is a mix of sweet emotions and sour logic, bitter education and sweet entertainment into the spirit of reputation or brand building. To understand the holistic power of storytelling, let us see how it integrates the different components :-

  1. On-line and offline brand integration
  2. Social media and mass media integration
  3. Self interest with others’ interest
  4. Edutainment or education plus entertainment
  5. Emotions with logic
  6. Personal with business brand

Why stories for Organisation Branding?

Why stories for organisation branding?

Stories can be told in a single line and anecdote or can take the shape of a autobiography/novel or even a series. Stories stay in our mind or memory and also help us attract more customers .

Anecdotes are a powerful tool for sharing your successes and provide meaningful content to the audience at the same time. They help in forming a connect, building relationships and trust which may lead to collaborations or leads for business.

Why stories for Personal Branding?

Why Stories for personal branding?

Brands are built by consistent communication of the attributes in an interesting way. Storytelling meets all these conditions and Stories stay in our mind or memory. Branding is also about staying on top of the mind and becoming memorable for the right qualities.

Anecdotes are a powerful tool of sharing your successes and provide meaningful content to the audience at the same time. They help in forming a connect, building relationships and trust which may lead to collaborations or leads for business.

How stories Inspire Action?

How stories inspire action?

Stories inspire action and also connect emotionally and build reputation. Stories inspire action by providing role models who win against odds, by directly asking readers to take action and through interactive storytelling.

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